Febriyani
- Islamic Banking Strategies In Order To
Expand Market Segmentation Competition Facing Global
Banking
After
Mu'amalat Bank Indonesia
began to operate as a bank that applies the principles of sharia in Indonesia
(1990), the frequency of excitement muslims to establish
the sharia system and practice in daily
economic life is high. After the birth of Mu'amalat
Bank Indonesia, is
now in a period of reform,
has also operated
conventional banking institutions that apply
the principles of sharia, both
government owned and
private. The emergence of Islamic
banking true that new events can not be
separated from a severe financial crisis of 1998 or the post-liquidation of hundreds of conventional banks because its management is distorted.
The banking industry has undergone major changes in recent
years. The industry has become more competitive due to deregulation
legislation. Currently, the bank has flexibility in the services they offer,
the location where they operate, and the rates they pay on savings depositors.
Until
this year, Islamic banking shows an increasing trend
in terms of both quantity and quality. The development of Islamic banking in Indonesia
has become a benchmark for the success of the existence of Islamic finance in Indonesia.
However, still a
lot that must be addressed by
banks in Indonesia for more Islamic banks increase
market segmentation. Islamic Banking
has spread to almost all regions of Indonesia. Commercial
banks also have a lot to get products with a principled
Islamic bank, but
as time passes Islamic banking itself is not purely based
on Islamic principles, it can be
said half sharia. Many factors may be why people are reluctant to have a good relationship with Indonesia Islamic banks as a whole. This is certainly a homework banks in Indonesia
to discover proven
strategies that Islamic banking
is better than conventional banking.
So that Islamic banking can be improved and
developed rapidly as expected.
The purpose of writing this paper is to collect and analyze
the scientific study of the strategy of Islamic banks in order to expand the
market segment for banks to face global competition. The methodology used in
the writing of this paper is the selection of themes through problem
identification, tracking of secondary data and literature, as well as analysis
and synthesis.
In accordance with the comparisons that have been found, it appears
that Islamic banks are much better and even more profitable than conventional
banks. Expected Islamic banks in Indonesia in the future should be able to have
its own power in Indonesia attract customers, both in terms of innovative
products, profit margins to its customers as well as for competitive results. For
this reason, an effort to compete with foreign banks need for specific
strategies Indonesia sharia banks to increase the expansion of its market segments
such as forming Resources Insani quality, acceleration products, technology, monitoring,
network expansion as well as education and communication. Thus, Islamic banks will
be expected to contribute fully to support the implementation of national
development in order to improve equity, economic growth and national stability towards
improving the welfare of the people.